Dr Prem Jagyasi and Team (C)

It’s no wonder that more and more marketers are embracing behavioral marketing including digitalization (don’t term it as a meek internet marketing) in a big big way. Well, don’t know whether the CRM wave is in or out in the fashionable five star…

What would be the social fabric of Internet Protocol Television (IPTV) amidst streaming on demand video, options based Internet, an effortlessly understood and practiced treatise interactive TV that will change the way we live. There are sometimes we.

Viacom Inc reported $708 million operating profit thanks to its better performance of MTV Cable network and mostly for ‘War of World’
Viacom also splitting its cable network and films set up. It is believed that split up is on the view to attract…

MSN AdCenter (Advertising Center) will support Office Live. And it intends to strike down any software threat (??) from Google and Sun Microsystems. Office Live 2005 is expected to be delivered in local flavors and will support more than half a dozen…

He’s not in the best of fun mood. Post Howard Stern Infinity’s desperate search for new face lands in. But all is not kind with the new face David Lee Roth and their remarks also not very kind in this respect.

What’s astonishing here are David Lee…

Well, to me NASCAR’s strongest proposition is its local and regional flavor. Though it may believed that Formula One brings, believe it or not, 150 million viewers per race worldwide. Advertiser’s favorite playground.

DJ Slogger has observed some…

There always have been controversies over indirect tobacco advertisement (or call it indirect cigarette advertisement)and whether celebrities like Gerard Depardieu get paid by rich-multinational-companies-formed-advertising-body to spread the desired…

Wine Advertising budget in the United States of America…in 2000 it was $140 million…in 2002 despite of an economic slump grew to $ 210 million…in 2005 till October it is estimated to be approximately $410 million.
A TBWA, Paris Creation.
No…

Penetrating deep down into our mass culture and consumerist society by breaking traditional social bonds…Its all about captions, images and consciousness. A strong message with equally robust visual makes Ad Planet Group, Singapore’s effort…

By calling Neil French’s sexist remarks ‘unacceptable’ Sir Martin Sorrel, chief of world’s largest advertising and communication firm expressed deep grief and apologized on behalf of his creative director.
Neil French whose chauvinist remarks…