Dr Prem Jagyasi and Team (C)

Heavyweight multi medium advertising campaigns with big names always been one of the strongest features of its marketing and promotion campaigns. And controversy also plays its part alongside. This time Apple is reintroducing an ad for iPod 5G which…

Peter Drucker, management theory pioneer, business philosopher, trend forecaster, and author, has died. He was 95.

Drucker, born in Vienna, Austria, moved to the United States in 1937. In 1943, he became a naturalized citizen of the United States. He.

They are not sitting idle anymore and gawking at the idiot box. The senior citizens have found a new way of life. And the best part is that in their everlasting extended holidays they are writing anything and everything that excite them. And what’s more..

Gold Medal Winning advertising in Televsion/Cinema category at London Award, 2005

Miller Lite – Victims
Client: Miller Brewing Company
Agency: Y&R Chicago, Chicago
Chief Creative Officer: Mark Figliulo
Creative Director: Dave Loew
Copywriter/Art…

This Outdoor Advertising hoarding for The Economist won the London International Awards in “Billboard Advertising” category Agency.

The Economist – Light Bulb
Agency: Abbott Mead Vickers BBDO, London
Creative Directors: Paul Belford/Nigel…

Spike has observed some remarkable shift in corporate behavior– in the lounge and outside of it.

There is a fundamental breakdown in corporate America.
And it has everything to do with giving your word and not keeping it. I’m the Firestarter here…

Online casino and poker adverts that break the law face prosecution, Secretary of State for Culture Media and Sport Tessa Jowell told the British Casino Association AGM today.

‘It’s clear that some adverts have been breaking the existing law. I am…

Media budget is on all time surveillance. Traditional medium going through paradigm shifts, new medium getting unprecedented attention, be it IPO or iPod (notwithstanding fake hullabaloo). 2005 has seen it all.
24/7 Real Media, online marketing firm ..

Further evidence that Google is preparing to offer free ad listings for cars, homes and jobs has been discovered by an industry watcher.
Classified Intelligence, a classified advertising industry consultancy, broke the news after discovering patents…

At last Microsft is turning on…I mean on on-line advertising. Other start ups are doing great so Microsoft be left. But it should have happened otherwise. Isn’t it. Wonder what Microsoft think tanks are up to. May be they are more serious about…