Dr Prem Jagyasi and Team (C)

Two hunters on a deer trail find fur tracks and droppings. Filled with hope, they raise their guns and peep through the view-finders only to find a goat welcoming them with a bleat. Well, that is exactly how one feels about XBox 360’s new ad….

Nothing spells ‘Apple’ like success. If you expected the visual to be another promotion, you are in for a surprise. Over the years, Apple has successfully transgressed limitations, defied convention and belied cynicism, in the process establishing…

For once, a cliche finds its rightful place. This picture, sure as eggs, speaks a thousand words. Masterful execution is in finding the perfect sync between the visual and the product being advertised. How would you best depict foul smell? An unclean cat.

The new Alka Seltzer visual from BBDO Thailand is a refreshing change from the traditional ‘glass with bubbles’ indigestion tablet ads. The popper slashing through pork chops reminds you of a tracer bullet and rightly so! It is sleek, sharp, effective,…

Rake-up the skeletons of the past, conceive an imaginary present and presto! you have a winning ad. California was long lost to the United States. However, the Mexicans don’t seem to be yielding yet. Perhaps, the intoxication has driven them to a state…

Nothing can be as predictably yet delectably imaginative as a gaming ad. The more you look at them, the better the impression you develop about the intricacies of artwork involved in creating stunning visuals. Although the PS3 may not stand a great…

Creativity comes in all forms. If the visual isn’t helping you grab attention, how about trying a little ‘get involved’ rig? Like the cute PAWS posters at vets in Malaysia with pull-off tabs that ‘virtually’ release a caged dog. What really works…

How do you make a smoker quit smoking? Show him gory pictures of death due to the noxious ‘N’. If it works, then perhaps CONAC (Chilean Corporation Against Cancer) can get away with its brutal depiction of passive smoking. Effective, powerful and…

In recent times, ad makers have made it a ritual of sorts by cocking a snook at contemporary wisdom. The ‘when’ and ‘why’ of such ads are truly baffling, to say the least. If answering calls in the middle of the night can make you a better…

Numbers have a great effect on ads. However, one does feel at times they are over-killed. Not in the case of the Mac OS X Leopard, though. Perhaps, the subtlety in the ad helps. The ad world has woken up big-time to this particular aspect. If a…