Dr Prem Jagyasi and Team (C)

Ad world is a mad world. But, as they say, even insanity has its own way to assert itself. Basically, if we sum up the whole chapter, its all about asserting your point with authority, albeit with a clever tinge of submission. In this Gillette Fusion…

It is surprising that people cater to the public in general and then they fail in drawing mass attention simply because the idea isn’t clear enough. Being innovative is one thing but when it relates to everybody it has to be lucid as well. I guess.

Where on earth do they come up with such crazy yet imaginative ideas? Take a look at this smoking gun Guerrilla Ad. A smoking chimney transformed into a giant smoking gun barrel. Its crazy because you got to be a bit bizarre to perceive a chimney as..

These ads are naughty as well as witty. The ad maker Euro RSCG of Switzerland needs a big round of applause for depicting the most important subject related to unprotected sex and AIDS in a humorous manner yet not appearing obscene at any point. Often..

How do you choose to depict a handmade product in the visual medium as in an advert? Out of thousands of minds will evolve thousands of ideas, some will agree with each other while most will diverge. For Baden Baden’s ad makers Lew’Lara TBWA of Sao.

The azure blue sky above, the lush green ground below and bustless footballers playing soccer – the imagery is a perfect manifestation of a game of soccer. The creators of the SportTV’s Euro 2008 championship portray the romanticism of the game in..

Perhaps the most enthusiastic customers who could be attracted easily through a dash of colorful ads are the unsuspecting kids. That sales and discounts are no longer words that are targeted only at the adult shopoholics have been proved by the Fantasy.

While ad makers are resorting to irresponsible advertising to attract customers through controversy, the makers of the Orange ad chose to portray social concerns even at the cost of the cellular carrier’s revenue. It urged subscribers not to send.

How important is it for an advert to keep social concerns in mind or in other words should ads shrug off their responsibility towards society. These questions are relevant regarding Jim Pruett’s Guns and Ammo ad aired in the radio in the Texas…

We have always presumed that innovation begins where tradition ends; like the overkilled cliche – the old order changeth yielding place to new. And those of you who have unflinchingly bought this theory would see a saber torch at the end of the tunnel..