Dr Prem Jagyasi and Team (C)

‘I got soul, but I’m not a soldier’ is the refrain that you hear in Nike’s latest ad film for its courage campaign. With 31 athletes featured in the montage, the ad film looks swell and stands up to the theme of courage. Its not only the soldiers…

With rival Nike as one of the official sponsors of the Beijing Olympics opening an exhibition to display 100 of its most innovative shoes in the past 50 years in Beijing, Adidas also had to do something to make its brand name shine over the…

While we are concerned about the impending dangers of global warming, the automobile industry on its part cannot shake-off its responsibility as one of the main contributors of the greenhouse gases belching out of their products. The guilt in their.

The ultimate test of an automobile tyre is perhaps on the racing track where thrill, passion and speed must match the strength of the tyre to win the war of formula racing. For a tyre company, like JK Tyre, a test of the quality of its product…

So, when do you really know if your actions are right or wrong? I guess your support for a good cause pretty much evens out the wrongs and amplifies the virtues. We, therefore, advocate ‘hearty’ running ‘coz it helps somebody who desperately needs…

Unicef’s campaign for over 1.5 million underprivileged in China depicts the harsh reality of modern world. The poor children end up becoming part of urban ‘landscape’ in almost every other city of the world. Ignored by all, left to fend for…

My walls have been screaming for attention. And now, I have the perfect reason to look for some embellishments. Si Scott is an art director and a renowned UK-based illustrator. His impressive art portfolio includes prints for the likes of NIKE Europe,…

The way a concept is packaged sometimes makes a huge difference in audience acceptance. We have seen ads for cleaning fluids that talk about 99% germ-free environments, but one that presents a reason for its existence..there have been few. And, this puts.

A trip down memory lane helps me recollect the law of relativity. Size, supremacy, space and other comparisons are always measured in relative terms. And, therefore, any idea that tries to tread this ancient concept is what it is – old wine in a new…

What I really love about ads for apparel like denims is they generally tend to focus on everything except the product they are supposed to be promoting. This is where the new viral video for Levi’s Moonwalker Jeans seems so refreshing. The campaign…