Dr Prem Jagyasi and Team (C)

Air NZ may have just invented a new advertising medium. And we have several reasons to believe it might be the best thing to happen in this industry of late. For the first time, people are directly involved. Yes, you get to be the ‘billboard’ or…

When there is a crisis, call the Boss. Microsoft seems to have taken it a little too literally. However, the move might actually turn out to be an Ace, since Bill Gates has showed us he can act too. The icing on the cake certainly is Jerry Seinfeld…

Axe body wash has come up with a cute commercial with birds, animals and a fairy tale, all weaved together. Its a take off on Disney’s Sleeping Beauty animated tale; but here a male gets dressed up as a princess, thanks to the female soap fragrance….

Renowned brand Mango launched its new campaign Fall 08 in Madrid and Barcelona by placing large Mango shopping bags at shopping malls, main streets and other strategic locations in these cities. The bags announce new collections launched by the…

‘Save the virgin? Yes … No?’ Well, that pretty much sums up the awkwardness thrown at you by Agent Provocateur through its advermovie. Lissome, lingerie-clad models do their bit to seduce you into goofing-up your rescue act, and Mr. Virgin…

With dual-branded products, success is assured for both entities if there is audience acceptance. Sony TV and Coca Cola are mega brands that have now come together to promote the latest James Bond movie – ‘Quantum of Solace’. The movie hits the…

When we think about earplugs the image that instantly conjures up in the mind is quite obviously that of the ears. However, for a person with creative inclination, the image that evolves prior to the ears is that of the mouth and why not. After…

Being eco-friendly is the new mantra to save our green planet. We have seen environment-friendly companies campaigning for their eco-friendly products but may be for the first time we have come across an advertising agency propagating an…

Peaches Geldof replaced sexy Kate Moss as the face of Agent Provocateur and the promotional campaign has some really provocative pictures of Peaches. Peaches, along with Daisy Lowe have posed for a gothic ‘Season of the Witch’ lingerie campaign for…

If we thought that a Google-Yahoo partnership would be a good strategy to combat the monopoly of Microsoft, many think otherwise. If such a partnership occurs, the Google-Yahoo group would be controlling about 90% of online advertisements. The…