Dr Prem Jagyasi and Team (C)

Ads can sometimes throw the audience off-track. Yes, we do prefer intelligence to stupidity, but the whole idea can at times be perceived inaccurately. With the Volkswagen Touareg bandit ad, you’re left wondering if the company is talking about…

Integrating several ideas into one single visual can be a tricky proposition. And, not many get it right. The Acea water instruments ad is a glorious exception. Communicating a social message, the creative blends in seemingly disparate elements, such.

A sensual theme for a portal selling gadgets? Well, it isn’t the age of relevance anymore. Cosmos Austria has taken a detour from logic to gain sale possibilities from a beaten track. The ad may not be sleazy, but we believe the theme in itself is…

“No smoking” ads haven’t had the kind of effect one would have expected of them. People have always disregarded the “preserve your life” message – a scenario that has prompted admakers to look for alternative themes. And we believe, they might…

Is Mercedes Benz looking to change the way it positions its luxury car segment? Well, this creative certainly indicates that. Apparently, it’s not just a revision in the branding. The E-class will now see a Sport Edition, with sports steering wheel…

Visuals of heaven and the foreboding staircase leading up to it are always thought-provoking. The makers of the Becel (margarine manufacturer) staircase promotion have leveraged this potential in the most innovative manner possible. We aren’t sure…

Paradoxes are fun, especially when ‘sex’ is the central theme. Although this ad carries a social message (read ‘use condoms’), the visual conveys just the opposite. Perhaps, the squirt represents the champaigne-filled Stockholm celebration. Or, the…

Fashion ads, despite their predictability, manage to impress more often than not. Perhaps, it is the potency of the caption. Or the deviation (even if marginal) of the theme from established conventions. Harvey Nichols’ ad belongs to this special…

Ironically, the consequences of our actions are being borne by animals, which have always played critical roles in the sustenance of their ecosystems. And it is sad that callous humans haven’t stopped inflicting further damage to the environment….

Unconventional advertising methods have tasted great success in recent times. Expanding the list is this ad, a sort of illusion, designed for Nike. Although classified as a billboard, we have strong reasons to believe this medium could create a niche.