Dr Prem Jagyasi and Team (C)

Innocence sells. From a marketing point of view, it has got vast value that augments the sale of a product. Smiling childhood, curious school days, cute kids…. The market is m(ad)ly in love with innocence. But, what will happen if we cut and paste..

JWT Shanghai’s WildAid poster campaign aims to put an end to illegal wildlife trade. The shattered glass with a coin, as a bullet, stuck at the center give a clear impression the havoc your money is creating if you are buying animal products….

Here is an excellent way to make all geeks, glued to their machines, to go and buy Guitar Hero World Tour.

Definitely, they have to make it hotter day by day to raise the flames of the already set fire. This time it is Heidi Clum joining..

With Obama clinching the crown, it’s not possible to take on the day without discussing the US Elections. However, unlike others, I’d just share what future is holding for us, not only in the field of advertising and media, but whatever you…

Advocacy group 11.11.11’s international campaign for decent work was launched in January 2007. The recent video is part of the series. The Belgian campaign in Dutch and French includes videos, a website, and radio PSAs. Everybody involved in…

You can’t win over technology. However, yes, you can devise ways to make the best use of it and win over your target consumers.

In a new study, Professors S. Adam Brasel and James Gips from Boston College presses on the fact that brand…

Time. It never stops ticking. However, when would advertisers learn to respect it? I don’t know why, whenever I try to retrieve the message from a long ad, I’m simply not able to connect. To cut the long story short, “Tick tock, Tick tock,…

Advertisers know best how to play with the human psyche. Hill Holiday’s exquisite campaign successfully wins the mind game by bringing the “faces behind the hands” to life. However, the text on the hands depicting the dreams, though excellent,..

Nick Bilton questions – “When will paper really die?” We all should be asking this. Why? Because the options are here. However, nothing dies, everything gets replaced. In the same manner, the mode of advertisements too will change. It has to…

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