Dr Prem Jagyasi and Team (C)

Men are easily lured by money. But, money seldom attracts women. That is why a headline like ‘’one surefire way to become a millionaire’ attracts men. Likewise the headline ‘’hundred ways to look more beautiful’’ will grab the attention.

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What do you expect in ad for Becardi? Some beautiful babes sipping sensuously their cup of pleasure, men in suites doing bravado, rich and posh ambience? No, just wait before writing off this ad so. Watch this;.

A simple idea often works without the support of copy and brings home the idea clearly. This ad for Maglite, created by Ogilvy & Mather/Paris belongs to this category. Here the ad makers try to show the strength and intensity of Maglite through a…

This is a campaign for Grazia, the fashion magazine. At first sight, you may leave this as ambiguous and meaningless. But a second or third look may help to bring the inherent idea to your mind, and it will be interesting.

‘Remember, Women notice..

This campaign for Amnesty International, with a view to urge the public to try to stop domestic violence against women, is created by DDB, Budapest. The campaign presents subtle messages, using inanimate objects like doors and fridges.

‘Many…

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As Shakespeare said, death is like a senseless clown. She comes silently, grabs the lives, shatters hopes and sometimes alleviates the agonies. But can ads be as insensitive as death? When a company banks on the dead to sell their…

This ad for Telmex Video Security shows a spark of creativity. The ad shows a group of people in an office and analyses them, revealing their most ‘secret’ personal traits. There is a security camera hanging above the group and it ‘closely’…

This campaign for WOZ, The weekly newspaper, banks on some prominent global political figures. The idea is not so new, the ad claims that the newspaper caters to all with their diverse views.

Nowadays, more brands are banking on the fame of Barack.

We have seen so many campaigns and ads, created with an aim to answer the rival company or its campaign. Here is an interesting competition through billboards between BMW and Audi.

This is a funny ‘ad game’ in which BMW clinches victory. A…

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Craigslist, the classified advertising Web site, which drew flak from many corners for its being used for illegal sex services, seems to be in a retrospective mood. The site has announced that it will drop the “erotic services”…