Advertisers are all set to bank on the commemoration of the 40th anniversary of the first manned landing on the moon. They have sensed the value of a âcommercial commemorationâ of this event and an opportunity to bask in âmoonlitâ glory. The..
The best way to describe a spade is spade. No other word is as effective as this word. This theory is applicable in advertising too. When you speak about âxâ, tell that it is xâ. Though, that Sincerity is sometimes a double-edged sword that…
‘Jail set’ sends shock waves Read More »
How will winning a lottery change a personâs life? Watch this interesting ad, developed by Grey Tel-Aviv for Israel Lottery.
The ad is taken in a documentary style where we hear what friends and relatives of Danny have to say. They are talking…
How Danny disappeared? Read More »
This campaign for Gain detergent, created by Leo Burnett, Toronto, carries a âhiddenâ message. That means, you have to look twice (or, more times) to get the meaning. The ads show people whose clothes are washed with gain detergent. If we look…
Gain detergent: ‘hidden’ message Read More »
After silencing the sites during the Tiananmen Square anniversary, China is again weaving a web of supervision over internet users. This time, it is all set install a âsoftwareâ to filter out malicious content.
China is set to make regulations…
China: web of protests over ‘software sensor’ Read More »
Do you have a habit of snoring while you are sleeping? Or, are you a person who is suffering from this habit from others? Then, this spot may amuse you.
This interesting spot called âTheatreâ, created for BreatheRight, has been developed by…
BreatheRight: sleep silently Read More »
The advertisers urged the prospective customers to âget ready for some hot actionâ. But, before the customers can do anything, the advertising watchdog has taken a hot action and banned those ads.
The magazine spots for Swank Poker, an online.
Poker ads too hot for ASA Read More »
Giving a short break to the monotonous monologues, Nestle’s Juicy Juice is in an active dialogue with the consumers. They have found a unique method and have integrated twitter into the ad campaign.
The ad which are included on mom-targeted sites…
Juicy Juice: twittering to the consumers Read More »
HBO’s vampires have succeeded to scare away news from the cover page of Los Angels Times. On Fridayâs print editions, the paper carried a full front-page ad for the HBO’s series True Blood, in which Stephen Moyer stares menacingly, with blood…
Los Angeles Times: Vampires scare away news Read More »
How can you communicate the dangers of drunk driving, without hurting the liquor sales? Well, Saatchi & Saatchi, Sri Lanka has to tackle this unique challenge. They were asked to create an ambient work to promote the cab company in a bar club. But,…
Tackling a double-edged challenge Read More »