Dr Prem Jagyasi and Team (C)

Excellent, immaculate, wonderful, scintillating… how many times have you heard all these adjectives in advertisements? Well, words, like repeated ideas, too make us yawn when they are overused. Then, what should a copywriter do with his new brief…

This new UNICEF advertising effort tries to depict the pathetic plight of abused children and urges us to fight against this sinister sin. Through a new way, the campaign, created by Ogilvy & Mather, shows how innocent children fall to the trap and…

Even Satan does not want to live in an unhappy home. (S)he does not want to make hell an unpleasant hell. Watch the commercials for Vlanimmo.be, a Belgian firm that specializes in helping users find new homes either to buy or rent. These commercials.

There are people in New York who prefer to express their surprise by saying ‘’my goodness’’ than the common ‘’my god!” exclamation. This new campaign is targeting those nonbelievers, and , yes, the question is obviously targeted to all..

Who shot J.R.?
Who shot Sulim Yamadeyev?
Who shot Joao Vieira?

Once, The Economist mercilessly shot these questions at our blissfully unaware ignorance.

Now, it is again targeting us with another clever concept. In this billboard, it…

Well, saving someone from the verge of suicide and bring him back to life is a highly appreciable deed. Here, a depressed cabbage decides to commit suicide by jumping from the top of a building. But, by making it remember the dearest family, the…

This campaign simply promotes a dangerous cocktail of drinking and driving.

When a brand tries to promote itself through a negative way, there is naturally an inherent risk within that attempt. You may get noticed, but mainly because of the wrong.

Portraying reality as reality is the most sincere and effective way of communication, than the photoshopped or retouched beautification of half-truths. This is also true in the case of advertising, as it is all about effective communication….

We often forget to notice the harsh realities around us. But somebody got to make us notice those realities, at least for some time. Pathfinders, one of the two teen homeless shelters in Milwaukee, is trying to draw our attention to the plight of…

You may not have forgotten the frightened expression of those mannequins. That is only one example of Harvey Nichols’ distinctive nature of campaigns and advertising strategy. Here too, Harvey Nichols comes up with another strange idea, which is…