Dr Prem Jagyasi and Team (C)

Selling a helmet is like selling a condom. It is difficult to impress customers with a particular brand because all the rival companies have the same claims. So, these kinds of commodities should be sold with a unique approach, often accompanied by a.

It is true that the hands that rock the cradle rule the world. Any initiative aiming to make awareness among women about the importance of breastfeeding deserves appreciation. This print campaign has done a great job in this regard.

The campaign,..

Reading will never die. The aesthetic pleasure that we get from reading a bokk can not be replaced by anything. Here, HarperCollins is adopting a unique ambient way to attract people to the world of great books and reading.

With the creative support..

In this PSA, polar bears are falling from the sky to death. The spot has been developed by Mother for PlaneStupid.com. it aims to make awareness about the danger of airplane emissions.
The tagline says- An average European flight produces over…

No, no. there are many who are prepared to write obituaries for the ailing newspapers. However, what we can infer from a new data of Scarborough Research is that this kind of newspaper death talks are exaggerated to some extent.

Scarborough Research,..

26/11 still triggers painful memories among not only among the India citizens but among all the peace loving people in this world. Mumbai, the financial capital of India, virtually came to a standstill when terrorists took the city itself as hostage and.

Hmm. Who gave you the right to offend the poor hotel heiress? What? Are you saying that there is actually nothing offending about this? Hai, Come on. You put her image on a vacant, unsold billboard, and you wrote – vacant! So, what are you trying…

Perhaps there are more husbands who secretly wish to slap their wives. Let me explain the reason for saying this.

A Danish advocacy group decides to make awareness about domestic violence. So, they created some kind of online game- “Hit the Bitch-…

It is hard to find a good copy-oriented campaign. While wandering through previous ads, I stumbled upon this moving print campaign which raises its concern against female foeticide.

These two ads ( see the ads- here and here) show how aborting a girl..

Sometimes we all ask for directions to strangers. Though there are a few crazy ones, who deliberately misguide us or shrug off, most of the people will usually help. But, this campaign advices us to fear these strangers and not to ask for…