Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

Pun with sunglasses

This is an example for the hidden ‘naughtification’ in advertising. It makes pun with a (un)popular bad expression. Apart from this, the campaign also makes a mischeivious pun with the images.

This print campaign for glassing sunglasses have…

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Ballet, but guilty II

There is a tendency in which some traditional-art forms trying to be ‘modern’. This print campaign for SMUIN ballet company remembers this trend.

ballet is a beautiful art-form. However, the aesthetic experience of watching a ballet and that…

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Unique, but not success

This print campaign for DU. Arts and Culture Magazine is certainly unique because of its perfect way of execution. However, the campaign fails to achieve its primary target- to attract the attention of the target audince. Having failed at the…

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Takeout the Dirt

This is an innovative ambient advertising effort from Bayclin Pemutih-Desinfektan (Bleach-Disinfectant), with the creative support of DraftFCB.

In order to project the product’s stain removing power, They add post-it with all stains text-such as.

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PETA thanksgiving

This spot for PETA, developed by ad agency Matter, conveys the message through an indirect way. As the family is about to start its dinner, the little girl in this commercial is asked to say grace.

Dear God. Thank you for the turkey we are about..

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Coffee Heros

When we have to reach an alternative audience, depending on traditional mass media may not be the best option. We have to find out new and appropriate medium to convey the message. This advertising effort from gourmet coffee house is an example for…

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