Dr Prem Jagyasi and Team (C)

DHL, the official logistics partner of Fashion Week worldwide, developed an idea to project its ‘fashionable’ edge. The campaign, developed by Jung von Matt Spree, Germany, aimed to emphasize DHL’s competence in the fashion industry.

So, in.

The day, in which we commercialize love, is over. But, love remains, as elusive as ever. This ad for Loctite once again taps the value of dearest relationships.

The copy reads- February 14. Valentine’s Day. Glue time is forever

Well, we…

Stop yar. I don’t want to hear a fable, better tell it to a child. He/she may listen if they get time to depart their eyes off the monitors.

Ferrarelle is telling a story, with commercial designs in their mind. Indeed, crafting a fable and…

This print campaign for Parx, while featuring variety of apparels, asks us- Who do you want to be today?

Well, I want to be Brad Pitt, if still Angelina jolly is with him. I don’t know. I want to be Bill Gates, if still he is the richest man in.

As an Indian, I have always wondered at the ‘modernization process’ of Yoga when it tours to foreign countries, particularly to European countries. Well, persons or things are often subject to change and ‘localization process’. But it…

You are on TV!

Me?

…

Oh, wait, have you seen me really?

Well, we are such a publicity-hungry lot. GPY&R Melbourne taps this inherent characteristic of our society for Picnic, and it proved to be an effective advertising effort….

Mr. and Mrs Polar bear are having a cool, good time in this ad for Arihant superstructures. The ad, developed by Joshbro Communications, Mumbai, promotes the product through a cool way, without much hot-headed contemplation.

The copy reads- AC’s..

Thought that it is worth including this campaign here, though this is not so new. It indeed belongs the group of campaigns that have long shelf-lives because of good humor.

The campaign developed by Grey, Paris promotes the product as delicious…

Almost all the brands try to make a sensuous connection with sex, when it comes to advertising. This connection, an overt expression of shameless attention-seeking syndrome, will be usually distant or illogical. Remember how a car rental company…

This print campaign for Land Rover, developed by Y&R Johannesburg, aims to projects the vehicle as powerful enough for long journeys.

This campaign is worth our attention because of its sensible art direction. But, it can not be termed as an…