Dr Prem Jagyasi and Team (C)

If Paris Hilton is too hot for Brazilians, Pamela Anderson is too hot for the Australian Advertising watchdog. Dear readers, remembering all the ‘charity’ scenes presented by the poor actress who leads a simple life by wearing ‘simple’…

This is a new world of advertising in which new mediums of advertising appears everyday in a surprising way. Even human body becomes medium of advertising, though that is not so new. Here is another example for innovative ambient advertising which is.

This Spring/Summer 2010 eerie effort from Carvari aims to promote its shoe catalog. molecule colorate. So, naturally this is indeed a ‘different’ one- with the imageries of almost-named DNA babes (DNA what?), odd affairs like wedding, birth and…

Sometimes bad things happen to good lunch boxes.

That is a good caption that can tempt the art-director to think wild, and that is what exactly happened in this print campaign for Sun light anti-bacterial dish washing detergent.

The…

The wind of change has already swept through the traditional corners of the American News Consumer’s mind frame. That is what a new study from by the Pew Internet & Life Project indicates.

The study named “Understanding the Participatory News…

This print advertising campaign for Tok Stok is worth our attention with its meticulous art-direction.

The campaign, developed by DDB Brazil, makes a claim through the copy- easy to assemble furniture.

And the visualization of this claim is…

PalFM. It is a radio channel in Turkey. To create a new wave of interest among the public about its “Song Request Hotline” facility, they developed a publicity effort. Well, the medium of communication can be said as napkins.

The effort,…

Flexible band-aid. So flexible that even the uneasily flexible Hulk can use. This is a good idea from JWT Dubai for Johnson& Johnson band-aid.

But, not exceptional. The message could have been presented in a better way.
One may wonder angrily…

I am not brave enough to brag about the creativity in charity-aimed advertising efforts, as I think that doing that would be inappropriate or to some extent, insolent. But we all are madly in love with ads, so sometimes some comments jump out from…

Holi is the festival of colors. India has celebrated this year’s Holi with colorful delight and enjoyment. At this point, it would be appropriate to look back at an Axe commercial in 2001 which wished all Indians Happy Holi through a smiling…