Brilliance and luck do not always go hand in hand. That is why history tells us so many stories of brilliant men who lived and died in poverty. When they went for the eternal sleep, we suddenly recognize their worth, and start to write biographies and praise their creative aspects. Sky Tv, in its new campaign Art for an Insultingly Low Price for its arts channel tells the tragic story of Mark Rothco, a post-war abstract artist.
Mark Rothco was brilliant, and he was depressed too. Depressed because life was so cruel to him. Depressed because critics busily tore at his self belief and accountants studiously siphoned his money away. His lifeâs work cost him everything, even his entire life. But the campaign says that his work comes to you at a low price.
Credits
Advertising agency: DDB New Zealand
Executive creative director: Toby Talbot
Head of art: Mike Davison
Art director: James Tucker
Copywriter: Simon Vicars
Account director: Danielle Richards and Brad Armstrong
Via: Inspiration room
