This is yet another innovative anti-smoking campaign to urge people to stay away from smoking. The campaign is focusing on the self-awareness drive as the person wearing it may be influenced to quit smoking. The modus operandi of the jacket: the smoker exhales cigarette smoke into a one-way air valve in the collar, trapping it in. The smoke is then guided through some tubing to a pair of plastic lungs on the front of the jacket. Inside the lungs is air-filter material which darkens to a brownish stain after repeated exposure to smoke.
The jacket has reportedly received overwhelming response from people across, some smokers wanted to use the jacket even when they are not smoking. However, it could not be ascertained that how many of them eventually quit smoking after wearing the jacket. In addition to it, there is one more advantage of this jacket as it could reduce second hand smoking to some extent.
Via I Believe in Adv
