The print ad for anti-ageing solutions from Olay, is undoubtedly placed strategically at the joint of two leafs of the paper to create the effect. The crippled line traveling through the forehead of the woman is depicting the spectre of ageing. However, if the crippled line would have traveled through just beneath the eyes of the woman could have been more effective.
Moreover, the ad has been shot somewhere in South East Asia. The strap line of the ad reads ‘Anti-ageing from Olay’, however, the term ‘anti-wrinkle’ could have been more effective.
Via Ads of the world
