Aggressive strategies sometimes help brands to reap some rewards. But we have seen many examples in which many of such efforts end up with egg on their faces. The main thing is credibility. Being aggressive doesnât mean that people will believe you always, or they will believe all the things you say to them.
Well, Anthony’s Pizza & Pasta is out with a campaign which features some billboards that take some indirect pokes at rival brands. The billboards specifically pokes fun at Domino’s and other mega-chains’ advertising.
One billboard says- We never had to change our recipe. Because it never sucked
Such mudslinging efforts, are they really needed? Or, are they really effective?
The campaign has been developed by Cultivator Advertising & Design.
Via: Adfreak
