So another one to the list of unique billboard inventions!
This is a âusefulâ advertising effort. To be precis, a cooling advertising effort. This advertising effort has been developed for Mey Eden, a mineral water company by BBR Saatchi.
As part of the promotion effort, the agency developed an interactive water cooler billboard!
As summer , this interactive water cooler provided relief alongside some light entertainment to thousands of passers-by.
CREDITS
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Creative Team: Oren Amiran, Carmit Ken â Dror, Gideon Shamir, Hagai Ramati
VP Account Management: Idit Zuckerman
Account Supervisor: Ruti Israel
Account Executive: Anat Sadeh
Planning Director: Daniel Weissman
VP Production: Dorit Gvili
Producer: Odelia Nahmias
Photographer: Yoram Aschheim.
Editor â Uri Dagan.
Production: Mountain Movers
