These giant necklaces are perfect example of guerilla marketing promoting jewellery shops and accessories. The necklaces were placed replacing familiar chains at various strategic spots in Geneva for public view. The idea to of replacing the usual chains is really remarkable and unique. The presentation of the ad is so perfect that it might have invited attention of public in great numbers.
Moreover, besides promoting accessories these giant necklaces have provided the streets of Geneva a beautiful and colorful look that might have acted in favor of the company.
Via Invisible Red
