Amnesty International in its incessant effort to gather public support against human rights violations, always look for new ways of horrific description to compel people think in this direction. This time the organization has focused on some insane medieval age practices such as torture, humiliation and mock execution, which are still making their presence felt in contemporary world.
The campaign concentrated on state sponsored acts that are used for inflicting torture and humiliation on prisoners or at times general people, which is highly undesirable from the human rights perspective. The advertisements are showing medieval age practices of inflicting torture on prisoners, including the famous picture from Abu Ghraib military prison.
However, depicting incidents or events from history on an old brown paper to emphasize the era and history pages has now become very frequent and monotonous. Therefore, now advertisers should look for new ways to depict events or reference from the pages of history books. Moreover, the presentation of the campaign is extremely simple and insightful that effectively communicates its message. The punch line of the campaign reads, ‘when will the Middle Ages be over?’ The campaign is credited to Ogilvy, Frankfurt, Germany.
Via Ads of the World
