This is the latest commercial for Swedish Pension Company AMF developed at Forsman & Bodenfors, Stockholm, Sweden. The spot, directed by Filip Engstrom, features a host of fully CG photo real insects.
The spot shows the life of a caterpillar. The visuals, taken from real situations, show the process of its transformation. After a series of trials and tribulations it transforms into a beautiful butterfly.
The copy reads- ” The Future – a pretty good reason for retirement.”(El futuro – una razón bastante buena para la jubilación)
Credits:
Agency: Forsman & Bodenfors, Stockholm, Sweden
Art Director: John Bergdahl
Copywriter: Jacob Nelson
Agency Producer: Magnus Kennhed
Production manager: Linda Hymèr
Production Company: Camp David
Director: Filip Engström
Executive Producer: Peter Kydd
Producer: Anna Adamson
Director of Photography: Linus Sandgren
Editor: Noah Herzog @ General Editorial
Post-Production: The Mill
Producer: Asher Edwards
Via: Addshots
