Sometimes, some ads will amaze us with their surprising and tricky way of presentation. This commercial for American express belongs to that group.
The commercial, developed by Ogilvy & Mather, New York, presents the benefits of American Express Charge Card in an interesting and funny way. At first we can see everyday objects in a sad mood, and then these sad scenes are replaced with smiling faces. We will wonder how can someone imagine such a situation, how can someone âdiscoverâ the smile on the face of everyday objects.
Indeed, it is a well-executed commercial, backed with an exceptionally clever concept.
Via; Mastercom
