BBR Saatchi & Saatchi stepped into the Guinness Book of Records for having created the worldâs largest dress. Donât think that they have created this with the sole aim of getting their name placed in the Guinness Book. Actually they have created this dress to cover (or, expose) an image of the main character in a billboard for of a documentary.
This unusual publicity has been created for âConnectedâ, a new fly-on-the-wall documentary showing on HOT cable TV. The documentary shows private lives of five different women. The huge billboard in Tel Aviv, billboard features the cast of the show in full size, with the main character wearing the record-breaking dress.
The show promises to âexpose everythingâ. The billboard too exposes something.
Credits:
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director: Yoram Levi
Art Director: Udi Ovadia
Copywriter: Yoad Mick
Account manager: Yael Ron
Account supervisor: Sigal Tzur
Account executive: Nataly Ziv
