Taking innovatory steps is a necessary quality for any advertising agency. We have seen how DDB presented its calendar, though it was a naughty, lopsided effort. We have seen how those admen showed their real colors for a good cause in an innovative way. Oglivy UK also sets an example by creating a free White Christmas application.
This holiday iphone app lets iPhone users add falling snowflakes to any photo.This Christmas oriented app is indeed an innovative effort from the agency.
Via: Adfreak
