Show sex, shock them and say the message. Even in anti-smoking advertising efforts, even in anti-aids advertising efforts, sex is used in gruesome manner to shock the target audience and grab the attention, which is often negative.
Here is another such advertising bravado, which spoils the sanctity of a great message within a vagina. The advertising initiative for Korea Sexual Violence Relief Center aims to raise its voice against sexual abuse, particularly with a view to support the child-abusing victims.
The irresponsibly innovative ad consists of a visual that reminds of female genital and a visual of a little girl in a fetal position were linked, and a warning a was also given for missing the visuals by not paying attention.
CREDITS
AGENCY: Promofactory Seoul Korea
Chief creative Officer: Kim, Young Jea
CREATIVE DIRECTOR: Cho, Kwan Hee
Account Executive:Ahn Jung Min, Choi ji won
ART DIRECTOR: Cho, Kwan Hee
COPYWRITER: Cho, Kwan Hee Jung, keun oh
PHOTOGRAPHER: Cho, Kwan Hee
Via: Ad of da month
