Brands are discovering innovative methods for advertising their services. This campaign for Presidium, an educational institution, is an example for that.
Presidium declares that its mission is to create future leaders. With the creative support of Out of the Box, India, they made ads using the images of Albert Einstein, Oscar winner AR Rehman and cricket legend Sachin Tendulkar on bedsheets with a copy- To inspire our students, we constantly remind them about the lives of great people, every waking moment of their life.
These bed sheets were delivered to students, academics and opinion makers. The bed sheets were also given to boarding houses, youth hostels and dormitories.
Via: Direct daily
