Advertising Guide

Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.

This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.

Mercury Moments

Advertising promoting insurance services , though serious in its way of communication in the past, is now laughing all its way to the target audience’s mind. This spot for Mercury insurance is also an example for this. We have seen how cupid’s…

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Tasty, but not good

Well, in the previous post we have seen a good ad which was actually meant to be tasty. This time, here is an example for a tasty ad, but it is not good, when it comes to the communication of the basic message.

Well, this commercial for Skoda…

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Good, but not tasty

Well, it is good. Nice to see. But it is not appetizing, and just because of the ad falls below the average line.

This print ad, developed by DDB Budapest, aims to promote burger M- a sandwich for experts.

The ad shows stack of books…

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