Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
The description below the campaign reads- This campaign sees professional photographers positioned to take a shot holding a large SLR camera that has been replaced by a Sony compact camera.
Let me admit that at first I find it âa littleâ…
Sony NEX 5: A little professional Read More »
Only if you dare. But you will definitely have a thrilling and exciting time at public places especially at airports, and you will definitely be treated as a âspecial guestâ at least for a while, after that you may probably be considered as a nut.
Naughty suitcase stickers, really naughty Read More »
By the way, Off! Is a good name for a mosquito repellent. This print campaign for the product promises you protection from those tiny, irritating terror creatures.
The campaign developed by DraftFCB, Guaynabo, Puerto Rico, says- Make yourself…
Off: Make yourself invisible to mosquitoes Read More »
Well, would you like to enjoy a bottle of beer packaged inside a dead, preserved animal? Even if you have the strong heart to answer yes, sorry, it has been sold out.
End of History, the beer with 55 % alcohol has been produced by The Scottish…
Beer packaged inside dead, preserved animals Read More »
Ogilvy & Mather, Bangalore, has designed this âhandlesâ to promote Indus Pride, SAB Miller Indiaâs new brand of non-alcoholic beer.
The agency chose low-cost handles of airport transit buses as their medium. It was released in March â10,..
Clever ‘placement’ Read More »
Advertising is often creative exaggeration. We can find no fault in this strategy of exaggeration if they are harmless or do not gravely misleading the consumers about the product. Often, this kind of exaggeration comes clad in humor, the rest simply.
Shiny smooth exaggeration Read More »
The use of optical illusion will be a thoroughly unconventional thing in advertising. Here is such an ad, Look and confuse your eyes for a while, for a change from the straight, monotonous things.
The ad has been developed for Spanish bank Bank…
It’s fixed but it moves Read More »
This print campaign for Saldanha Pilchards has been developed by Saatchi & Saatchi Cape Town.
The campaign consists of there print ads which promote the product as something which provides you with health and intelligence.
The copy reads- full.
All the good stuff that makes you strong Read More »
Help Haiti, all the people in the world were asked when Haiti was mercilessly hit by the massive earthquake. The repercussions of the life-shattering earthquake are still menacingly haunting the people of Haiti; this print campaign from UNICEF…
Unicef: Rebuild the children Read More »
It can be expressed in a straight way. It can be expressed in a subtle way. It can also be expressed in a completely complicated way.. This campaign for tv3 conveys the message in a subtle way, but in a complicated way.
The print campaign,…
A message can be expressed in many ways Read More »