Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Genius. That is such a complicated word with complicated meanings. Anyway, this campaign has a clear vision about genius. A genius is someone who, even at young age, reads Friedrich Nietzsche and Sigmund Freud, wearing a philosophical expression on..
Awaken the genius within Read More »
For those high-profile art-thieves, you know there are better ways to steal, more meticulous ways than those featured in Thomas crown affair. This ad tells you one way.
The print ad for Darty has been developed by Publicis Bold, Ä°stanbul. The…
A printer to help the thieves Read More »
We can say OK about this slogan if it comes from a human rights organization. But, here in this campaign, this slogan is for selling furniture and interior.
The print campaign, developed by Sandpaper Middle East, Dubai, promotes BAFCOâs office.
Fight for better working conditions Read More »
We have seen too much fishy campaigns recently! Fishlady and fishman at the seafood festival. Men and ladies evolving to their fishhood. Now here is curious case of the baby fishes, which will give you an odd feeling.
This print campaign for…
Okuma: fishy campaign Read More »
What will be the attitude of the Mommies and Daddies of these vampires? If they are progressively vampiric, I think that they can approve their childrenâs vampire avatars. Leaving aside that question for a while, let us come to the advertising…
Hey vampire, what will your daddy think about you? Read More »
OK, you can claim that it is something like artistic social responsibility. It might be ostensibly so. Vogue Italiaâs August issue has some oil-slicked âabout-to-be-caught-fireâ images by Steven Meisel.
The images, that are taken as a…
Fashionably responsible? Read More »
We have seen how the Japanese electronics company NEC developed a billboard which exhibits ads judging the gender of the viewers. Now IBM is all set to go a step further. The researchers at IBM are claiming that they are working on a technology that..
‘Sensible’ digital billboards Read More »
Ok, we know that Pamela Anderson has always been kind to animals and the animal lovers. And we know that she would rather go get dressed completely rather than imitate Naomi watts. Now, in her latest episode of animal love in public, she has adopted..
The PETA example: every dog has its day Read More »
We canât be a mute spectator to the macabre incidents happening around us. We should not be. That is what this ad for the city of Metropolitan police indicates. The interactive video is destined to make you think against domestic violence and what..
You make the call. We’ll make it stop Read More »
There are so many ways to make the message powerful through the creative use of the advertising medium. A billboard is the apt example for a right medium. A billboard, when it is intelligently placed and arranged in a way to communicate the message…
Innovative billboard Read More »