Some ads attract the attention of a few people who are seriously analyzing the latest trends in advertising. But a few ads, only a few ads, attract the attention of a wider audience, including those people who have not much interest in advertising. Zoo zoo is one example. It became a hit because it has something which catered to the interests of a wide audience. Likewise we love some ads at first sight, not because of its complex, or subtle execution, but because of its striking creativity.
This print ad for Taag also belongs to this group. It will definitely attract our attention at the first sight. The print ad, developed by Executive Center, gives us a creatively refreshing experience with its simplicity and originality.
CREDITS
AGENCY: Executive Center
CLIENT/PRODUCT: Taag
CREATIVE DIRECTOR: António Páscoa, Cláudio Rafael
ART DIRECTOR: João Martins
COPYWRITER: Lúcio Abrunhosa
POST PRODUCTION: Unit
Via: pixel pasta
