The most amazing thing about Adidas is though it takes in all the superstars from the world (from all the sports) it never tries to reinforce (at least on the face) of the point that these superstars deliver all the values that this brand Adidas imbibe and that it want to associate itself with that.
So more than celebrity endorsement, sponsorship, above the line or btw promotion, the Adidas ads fit into most of the categories and perceived as a source of entertainment for its target and outside of it .
No Headline
No Subhead
Bodycopy: Fake hurts real. Imitations are poorly made, giving you no protection.
Baseline: Forever sport
Agency: TBWASantigo Mangada Puno
Client: Adidas
