Ad says drive less save more

Dr Prem Digital Healthcare Marketing

This new television commercial asks Oregonians to drive less, the campaign slogan is ‘drive less, save more’ And the campaign is worth $1.89 million. The drive sanctioned by the state legislature and financed by federal officials aims to reach to seven hundred thousand households in the region to lessen at least two drives in a week….less drive leads to what?…don’t get me wrong…its not about certain malfunction…its about ‘Ease congestion on Portland-area highways’

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Via [Oregonlive]

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