This print advertisement was launched by Ad Club Kolkata as it has invited the famous global campaigner for endangered species, Steven Galster, to address advertising fraternity. Every month Ad club Kolkata invites eminent people to talk about creativity to the advertising fraternity. The advertisement was launched when Steven Galster who’s a very successful animal rights campaigner in South East Asia was invited. The main task was to drive people from advertising fraternity to the venue despite of the fact that the event was not entirely dedicated to advertising. However, it was reported that it was a full house and the ad managed to win some award as well.
The advertisement undoubtedly is extremely impressive which has been presented in such a way that it appears to be a full page text or statement delivered at the convention. But in reality in place of words it is actually contours of animals in line that reflects as if it was a prepared text page. The advertisement was created by Bates David Enterprise, Calcutta, India.
Via: Ads of the World
