Since a long time, ad analysts were vocal about the view that the time would come when brand communication will be structured and created by consumers for consumers. In addition, this time around Fritz Grobe and Stephen Voltz have exactly done the same as they have virtually created ad for the company involving no agencies or client for that matter.
Fritz and Stephen have recently discovered that if anyone drops a Mentos Mint into a bottle of Diet Coke, there will be a minor explosion. This experiment has created a wave among consumers and they are experimenting this at personal level.
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