This creative poster for LIU SHUANG,created by THE CLASSIC PARTNERSHIP ADVERTISING, Dubai, aims to attract people, particularly westerners who are increasingly seeking alternative medicines and therapy. LIU SHUANG offers acupuncture services and the task before the creative agency was to create a unique, noticeable poster in a very noticeable way.
The agency has adopted a strategy to fulfil this aim. It made tacks like acupuncture needles to hold the posters in place. They placed the posters on notice boards of supermarkets and coffee shops frequented by the western expatriates. This idea helped the posters to get the desired attention and the people behind this strategy claim that it helped to attract more customers.
Credits
Advertising Agency: THE CLASSIC PARTNERSHIP ADVERTISING, Dubai
Chief Creative Officer: John Mani/Vitthal Deshmukh
Creative Director: Joby George
Art Director: Amresh Mondkar
Via: dubailynx
