The Abolitionist Action Committee, which fights against death penalty, had launched this print advertisement campaign to raise public voice against death penalty. The campaign aims at presenting a grim picture of the effects of death penalty on the victims. The advertisement is showing last meal ordered that actually reveals not only loss of appetite but their mental status. The campaign underlines the fact that the death penalty actually is an inhuman practice.
The organization claims to be a group of individuals committed to highly visible and effective public education for alternatives to the death sentence. The campaign is based on a very straight and simple idea that has powerfully projected the ill effects of the death sentence.
Via Ad Nerd
