A sincere plea for help

value=”https://www.youtube.com/v/CwHeeq6nkrA&hl=en&fs=1&”>

This television spot for St. Jude Children’s Research Hospitals, created by Advertising agency Hill Holliday, draws our attention with its authenticity and sincere message.

The 30-second spot tries to promote the annual drive to raise money for St. Jude Children’s Research Hospitals, which provide care for children with cancer. It features parents who have children with cancer talking about their desire to see their kids grow up.

CREDITS:

Agency:Hill Holliday, Boston USA

Creative Director: Joe Berkley

Art Director: Steven Grskovic

Copywriter: Daniel Jordan

Production Company: St. Jude In-House Production

Directors: Brent Royer (St. Jude), Steven Grskovic, and Daniel Jordan (HHCC)

Editor: Liz Colanto

Agency Producer: Jillian Ring

Animation/Color Correction: Brickyard VFX Boston – Peter Bullis (Flame) and Robin Hobart (Animation)