Of all the liquor ads I have ever seen (or been banned from seeing) in my whole life, this one has got to be the most no-nonsense campaign ever. Developed by New York-based ad agency Mother, the video brings out the true essence of the 10 Cane Rums and how they liberate the mind from irritating little details of life. Of course it totally doesnât make sense that a dude who is lost at sea with nothing but a globe (whaa?), a makeshift raft and apparently a caseful of 10 Cane Rum would be dressed in immaculate white but I guess it only goes onto show how smooth the rum actually is. P.S. try watching the ad having downed a few shots of the stuff yourself and youâll totally understand the genius of this campaign!
Source: Adverbox
