This print ad for WWF laughs at our empty, hollow exhibition efforts at the expense of nature and wild life. The advertising effort of WWF has been developed by Ogilvy & Mather Bangkok.
The ad raises its voice against the ivory trade and the shocking scenario it results in which more and more elephants slaughtered every year.
The copy reads- A display of wealth of moral bankruptcy?
CREDITS
Advertising Agency: Ogilvy & Mather Bangkok, Thailand
Executive Creative Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke
Art Director: Wisit Lumsiricharoenchoke
Copywriter: Kulvadee Doksroy
Art Directors: Nopadol Srikieatikajohn, Gumpon Laksanajinda
Retoucher: Surachai Puthikulangkura
Photographer: Illusion, Bangkok
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
