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Technology has tremendous influence on the lives of individuals whether it is a purchase decision or any service or content. As marketers, you must know how content marketing can attract and engage the targeted audience for a profitable customer action. There are numerous reasons and ways in which content marketing is essential even for small businesses. Read more

Online marketing is a core function for promoting your business and it requires consistent efforts to stay on top on the search pages. Here are a few marketing initiatives you should regularly undertake to stay ahead virtually. Read more

WordPress debuted as a blogging platform in 2003. It has grown to become one of the best and most used content management systems (CMS) in the world. Today, WordPress is used for more than just blog creation. It has evolved to become a platform that allows for the creation of fully functional websites. Such is the popularity of WordPress that it currently powers a whopping 23% of all websites in the World Wide Web. Read more