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Brand recognition is no longer just about media presentations and market shares. Brand reputation has become to be a major factor in determining the authenticity of a business. It is the key to establishing your brand in the market and driving revenue growth. Online reputation in particular, has become more important for businesses to reach out to customers and find out what others are talking about them. As such, online reputation management (ORM) has become an essential tool for a business’s success to day. Read more

More often than not, we are asked to focus on our work and do our best rather than compare our efforts with those of our competitors. However, in today’s world, it is considered necessary to keep abreast of the competition by analyzing our competitor’s work. This holds especially true in the case of websites. Read more