What’s the first thing that comes to your mind when you visit a website? It’s design, navigability or user friendliness? All it takes is one quick glance to decide whether a website is worth your time. The two main factors that drive more visitors to website are a simple design and familiarity. That is, an individual is more likely to stay on a website for longer periods if it is simple as well as familiar.
The importance of research based website designs
The most important aspect every website would need to aim for is customer satisfaction. A satisfied customer would no doubt make repeat visits to a website he/she likes in addition to recommending it to friends, colleagues and family members. As such, the main aim of a website would be on achieving a design that is simple to understand and very user friendly. This can be achieved only by proper research done in these fields.
Some Research Methods for Website Creation
The usability of a website has the potential to either make or break it as well the enterprise behind it. Most companies therefore, adopt a user based research method when designing their website. These companies employ user testing in all aspects of the design phase in order to create a website that is appealing to the end user in every way.
Some of the most common user testing research methods used in website development include
- Experience sampling: Ask participants to answer a single question at different times of the day to gauge their varying responses.
- Card grouping: Ask participants to group random items in sequences they consider logical.
- Usability testing: Have the participants test the website and report back their observations.
Tips to Design Simple and Yet Complex Websites
No matter the complexity of a website, it should be simple to understand for the end user at the end of the day. Here are some tips that could help developers achieve this feat in a seamless manner.
Making use of white space
Users need to rest a while after going through the content of a website. The white space in a website helps them achieve this, thus ingesting more information in the process. Breathable content would allow for a more pleasant user experience. Hence, it is considered wise to not crowd content, rather set them independently on the website while leaving plenty of white space in between for added clarity.
- Hiding content
Considering the complexity of the website, it is considered imperative to separate the necessary information from the important information. The necessary information is the one that needs to be in plain view while the important one can be hidden from view. This would simplify a website’s view without necessarily removing any content. Hiding information not considered necessary behind visual elements that speak for themselves would also be a creative way to show content only when the use wishes to see it.
- Using animations
Animations are excellent ways to bring a website to life. Carefully placed animations would also help make key content more accessible. The visual interest of a website would increase significantly with animations as well, thus providing an enriching browsing experience for users.
A website needs to capture a user’s attention at first glance. This can be made possible with a simple, research based design which is both simple to apprehend and familiar to deal with while not reducing its complexity in any way.