No Tobacco Campaign
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Tobacco is the leading most preventable cause of premature death and diseases and is accountable for up to 5,000,000 deaths each year. Yet it is a growing threat, with more people falling prey to its deadly lure.
Ministry of Health (MOH) in collaboration with Dubai Healthcare City (DHCC) launched a major campaign to stop smoking in the lead up of “World No Tobacco Day” on May 31st 2009. The campaign is sponsored by Green Crescent Insurance Company and conceived & executed by ExHealth.
The No Tobacco Campaign team rolled out the first phase of the nationwide campaign from 21st May to 30th May to gain support for this initiative. The team visited shopping malls, offices, college clusters and labor camps to talk about the dangers of tobacco consumption. The campaign reached out to all communities within the UAE through a wide-ranging program which included talks, road shows, street plays, poster & art competitions programs and participation in the ‘Quit & Win’ competition.
Novartis Consumer Health is rolling out No Tobacco Campaign 2010, 15th May – 11th August, a three month initiative in UAE to highlight issues of smoking and to implement a tobacco free nation. The event is executed by ExHealth.
The first phase of the campaign, 15th May to 31st May, will visit popular malls across AbuDhabi, Sharjah and Dubai in close interaction with mall visitors through campaign stands which will offer nicotine tests, free consultation with doctors, awareness skits and conduct a membership drive for people to sign up to quit smoking.
The second phase of the campaign ‘You Can Do It’ will run from 1st June to 11th August visiting corporate’s and universities conducting awareness seminars about smoking, offering free nicotine tests and registering more people who want to quit smoking.