Content marketing is growing like never before. Thanks to the increase in use of social media, content marketing has started to gain more prominence. Companies use it as a vital tool to market their business. And if you are interested in content and want to be benefited by it then here are some surprisingly simple strategies that will help you out in the process.
Grab attention with the initial paragraphs
Studies have revealed that the attention span of an average person today is only about 8 seconds. Which means an individual will only have 8 seconds to go through your content to find something interesting, failing to do so he or she will move away.
A great way to grab attention with your content instantly is to follow the inverted pyramid of writing style. In this case, you must provide the most important pieces of information in the first few paragraphs itself. Strategies like adding a small summary just after the headline and before the byline can be a great way to catch the reader’s attention.
Focus on sharing and commenting other articles
Many individuals have the general notion that content marketing is all about creating and publishing new blogs, posts or articles. However, the truth is that content marketing is all about making your business visible in the online world. And by commenting on the articles of others and sharing them you are doing the same.
Sharing content is a great way to make people to notice your website. By commenting on local forums and social media sites, you can easily reach your target audience and bring them back to your website via carefully inserted links.
Focus on Visual Content
Thanks to reduced attention spans, the interest in readable content has diminished over the years. It has been taken over by an increase in demand for visual content, which is mostly in the form of pictures and videos. Many companies have in fact started making their content more interesting by presenting it as a short marketing message attached to series of photos or video clips. You can choose to do the same thing and focus on providing quality visual content for your audience. This, as a marketing move, will bring huge benefits to you.
Be very precise
When it comes to content, the more precise your content is, the more readers it will attract. Being too vague or general in your discussions might drive away the potential traffic. Be accurate and precise in your discussion if you want to attract them. Stick to the topic and back your assumptions with exact numbers. This will help you in gaining the trust of your clients in no time.
Use jargons wisely
No one likes to be bombarded with technical jargons while they are reading some content. If you tend to add too much of jargons to your content, you may chase way the potential client. He/she will fail to put across the real intent of the content. On the other hand, adding few jargons might be helpful in sprucing up your content. That’s why, be sure that you make effective use of jargons so that it becomes clear to both authentic readers and experts in the field.
One of the most important things to note with content marketing is how it never instantly provides fruitful results. Content marketing takes time to reach the target audience. It will also take some time for you to build a loyal audience. So while other businesses given up on content marketing because they don’t seem to see any immediate results, do the exact opposite and continue with your content marketing. Check for results and start over with new strategies to keep the audience interested. Sticking to your guns till the end. This is the secret of out-marketing your competitors in the long run.
Content marketing is considered as the next best thing in marketing these days. With the increase in the number of users joining social media sites these days, content marketing can easily be considered as one of the best ways to attract clients to your business.