Corporate Culture Guide

Ways to Rebuild Company Culture and Improve Growth Possibilities

Company culture signifies the practices and values employees to the company share with each other. It is important to maintain good company culture since it can easily make or break any company. Normally if your organization has adaptive culture in line with goals of the organization, then you will surely perform better and surpass your competitors.

 Changes in Company Culture

Changes in Company Culture

Company culture keeps on changing as employees leave and new people join in. but if you have established a strong culture then there will not be much change. However, as every new joinee brings his or her own practices and values into the company, culture will definitely change even if these are small changes. Similarly, as the firm moves to become an established company from being a startup or if there are changes in business climate and laws then also culture within the company will change.

Deciding about Company Culture

If you want to change the company culture, then you will have to decide which changes you want based on the outlook company will have. Work culture varies from company to company, based on the industry. Therefore, you will have to figure out the culture that will work best for your situation based on the values and vision the company has.

 Good Company culture

Features of Good Company culture

Let us now look at some of the general features of company culture than every company should have and you should incorporate some or all of them in your own company.

  • Employee Commitment
  • Stress on retaining good employees
  • Effective leadership
  • Support for innovation
  • Mission clarity
  • Excellent trust relationships
  • Effective communications
  • Empowerment of employees
  • Good rewards program
  • Compensation based on performance
  • Focus on customers
  • High adaptability
  • Well defined accountability standards
  • Clear processes and systems
  • Commitment to development of skills

 Work Culture and Company Goals

Work Culture and Company Goals

It is necessary to align the culture properly in the company with goals of the company. Let us look into the details.

  • Create action plan, which leverages positive things in present culture and rectifies the problem areas.
  • Analyze possibilities of improvement in current daily practices and policies.
  • Create a model of the desired behaviors as well as actions.
  • Properly communicate the new company culture to all the team members.


Importance of good company culture

In a company, which relies on employee as well as customer centric culture, it is important to have good work culture in place. Let us look at some of the other reasons.

  • There are technological changes happening almost every day and you will have to change with them to serve your customer in the best possible manner. If there is a strong culture present in the company, employees will confident about implementing the changes so that customers are serviced as required.
  • Proper work culture is also essential to reduce and even remove internal bitterness among employees, which ultimately results in scalding of customers.
  • Well-formed company culture is important if you want all the employees to work consistently. You will not have to be present all the time in the office and remind them about how they should work. They will be motivated by the work culture present in the office and by other people surrounding them.
  • If it is a large company with customer centric operations then it will be difficult for the owner to monitor all the conversations that are happening with customers. In such a situation, a shared culture where everyone knows what is to be done will be essential.


Company culture is one of the most important aspects every owner should pay attention to if the company has to succeed. Right culture can instill confidence in employees and create a better work environment.


Dr Prem Jagyasi and Team (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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