Marketing Guide

Useful tips to improve your email marketing

You have been doing email marketing for your brand for over a year now but to your disappointment, you still haven’t achieved the expected results. It is a common scenario for most brands engaged in email marketing, which they carry out without using any smart tips. Therefore, if you want to improve your email marketing system and want better results, you need to follow the email marketing tips mentioned below:

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Check your preference strategy again

Asking, observing and grouping your preferences are the three main ways of capturing the required preferences for your business. You can take help from your preference page for gaining information about your consumer’s other channel preferences and also informing them about your latest social media outlets.

Synchronize your data

As consumer data is always divided into multiple sources, it is very important for you to keep that data updated. Make sure that they can be accessed easily through other channels. The best way to audit consumer’s data is to make sure that the data present in different sources are same with the data of the master source.

Make sure you make into the consumer’s inbox

Always make sure that whenever you send emails for marketing your brand they arrive in the consumer’s inbox. For that, it is necessary for you to get authenticated by the email service provider (ESP) and also immediately address any spam complaints you notice. So, make sure you always check your deliverability by engaging a list.

Happy female displaying product

Make sure the links present in your emails are optimized for mobile phones

Most of the people often check their mails in their mobile phones and so it is necessary for your emails to have the proper optimization for viewing on cell phone screens. Avoid using long messages and instead use short messages with fewer lines so that your customers can read it quickly without feeling bored and obtain information about your brand at the same time.

Integrate social media

As social media has emerged as a powerful platform for bringing millions of people into a single website, so it also serves as a perfect platform for marketing any product. Therefore, always integrate the popular social media group with your e-mail marketing systems.

Keep a track of the reports

Always keep track of the results of your email marketing campaigns frequently. This practice will give you an idea if you are achieving successful results or you need to try harder with your email marketing campaigns.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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