Hispanic Business magazine has prepared a list of top 25 ad agencies on the basis of their overall business.
1. Tapestry, The Multicultural Division of Starcom MediaVest Group, Chicago, IL
Ownership: Starcom MediaVest Group
Year founded: 1987
No. of employees: 40
2004 gross billings ($M): $360
2003 gross billings ($M): $304
CEO: Monica M. Gadsby
Clients: Americatel, Coca-Cola, Disney, Kraft, Kellogg’s, Masterfood, Miller, P&G, Philip Morris, Toys “R” Us
2. Dieste Harmel & Partners, Dallas, TX
Ownership: Omnicom
Year founded: 1995
No. of employees: 188
2004 gross billings ($M): $205
2003 gross billings ($M): $170
CEO: Tony Dieste and Warren Harmel
Clients: Pepsi-Cola, Hyundai, Clorox, Washington Mutual, Frito-Lay, Pfizer, J.C. Penney
3. (TIE) Casanova Pendrill Inc. Irvine, CA
Ownership: Interpublic Group of
Companies/51% Hispanic-owned
Year founded: 1984
No. of employees: 71
2004 gross billings ($M): $160
2003 gross billings ($M): $140
CEO: Dan Nance
Clients: General Mills, America Online, Kohl’s Department Stores, Johnson & Johnson, L’Oreal, Nestle, California Lottery
4. (TIE) Zubi Advertising Services, Coral Gables, FL
Ownership: Independent/100% Hispanic-owned
Year founded: 1979
No. of employees: 110
2004 gross billings ($M): $160
2003 gross billings ($M): $147
CEO: Teresa A. Zubizarreta
Clients: American Airlines, Florida Lottery, Ford Motor Co., MasterFoods (M&M, Mars), Olive Garden Restaurants, J.M. Smucker Co., S.C. Johnson
5. The Vidal Partnership New York, NY
Ownership: Independent/100% Hispanic-owned
Year founded: 1991
No. of employees: 125
2004 gross billings ($M): $130
2003 gross billings ($M): $110
CEO: Manny Vidal
Clients: Heineken USA, Wendy’s, Old Navy, Direct TV, MasterCard, Home Depot, Century 21, Diageo
6. Lopez Negrete Communications Inc. Houston, TX
Ownership: Independent/51% Hispanic-owned
Year founded: 1985
No. of employees: 95
2004 gross billings ($M): $110
2003 gross billings ($M): $80.7
CEO: Alex Lopez Negrete
Clients: Wal-Mart Stores, Bank of America, Tyson Foods, Visa USA, Sonic, Azteca Milling, Geico Direct, Reliant Energy, Microsoft, Shell Oil Products, Echostar
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