Realistic, creative and down to earth. This campaign from Emirates Environmental Group, developed by Wunderman Dubai can be described so.
Emirates Environmental Group is an NGO dedicated to recycling in the UAE. The campaign has been done as part of their Can Collection Drive. They wanted general public to participate by bringing cans for recycling at their centre. But it is a difficult thing as people in this city are mindlessly throwing aluminum cans immediately after use.
So, they developed these sticky posters on which people could actually stick their cans after use and give them for recycling, also making it a medium to collect cans for the Drive. This direct, engaging and cost-effective approach was a huge success.
Agency: Wunderman Dubai, UAE
Via: Direct daily