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These posters are actually sticky

sticky posters

Realistic, creative and down to earth. This campaign from Emirates Environmental Group, developed by Wunderman Dubai can be described so.

Emirates Environmental Group is an NGO dedicated to recycling in the UAE. The campaign has been done as part of their Can Collection Drive. They wanted general public to participate by bringing cans for recycling at their centre. But it is a difficult thing as people in this city are mindlessly throwing aluminum cans immediately after use.

So, they developed these sticky posters on which people could actually stick their cans after use and give them for recycling, also making it a medium to collect cans for the Drive. This direct, engaging and cost-effective approach was a huge success.

Agency: Wunderman Dubai, UAE

Via: Direct daily

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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